Alexandra Machover is a BRooklyn and kingston, ny-based creative director, Designer and Art Director.
Over the last decade, she’s built identities and visual worlds for brands like Spotify, Sephora, Fendi, MUGLER, La Mer, and adidas
— but the last three years, running her own studio, have shaped her most.
For Alexandra, design isn’t just about aesthetics — it’s about impact.
Her work balances playful vibrancy with thoughtful restraint, creating brands that feel alive yet intentional.
She believes good design should elevate, tell a story, and leave people feeling something — because when design feels good, it is good.