ALEXANDRA MACHOVER

About

b. 1986, HK.

 

Alexandra Machover is a BRooklyn and kingston, ny-based creative director, Designer and Art Director.

Over the last decade, she’s built identities and visual worlds for brands like Spotify, Sephora, Fendi, MUGLER, La Mer, and adidas

— but the last three years, running her own studio, have shaped her most.

For Alexandra, design isn’t just about aesthetics — it’s about impact.

Her work balances playful vibrancy with thoughtful restraint, creating brands that feel alive yet intentional.

She believes good design should elevate, tell a story, and leave people feeling something — because when design feels good, it is good.